Director Rate Card
Commercials, Branded Content & Online Film
| Type of Work | Day Rate (ex. VAT) | Notes |
|---|---|---|
| Director – Full Commercial Day | £2,000 – £4,500+ | Varies by budget, deliverables, and usage. Includes prep time. |
| Director – Online/Branded Content | £1,500 – £3,000 | For online campaigns, digital content, lower-budget briefs. |
| Prep / Casting / Tech Recces | £600 – £1,200 | Pre-production attendance charged at a reduced rate. |
| Edit Supervision / VO Records | £500 – £1,000 | Optional supervision sessions beyond shoot dates. |
| Overtime / Additional Days | Prorated or by negotiation | For extended days, pickups, or changes post-shoot. |
Rates per current APA guidance. Flexible for passion projects and charities – just ask.
DOP Rate Card
Commercials, Brand Films, Promos & Online Content
| Type of Work | Day Rate (ex. VAT) | Notes |
|---|---|---|
| DoP – Full Commercial Day | £1,200 – £2,500+ | Based on scope, lighting demands, and kit requirements. |
| DoP – Branded Content / Online | £900 – £1,800 | For social campaigns, digital-first content, or lighter setups. |
| Prep / Tech Recce / Camera Tests | £500 – £800 | For pre-light planning, tech days, or test shoots. |
| Overtime / Extended Days | Prorated or by negotiation | APA overtime rules apply. Priced fairly depending on project scale. |
| Kit Hire (Camera / Lenses / Accessories) | POA | Alexa, RED, Sony, primes, anamorphics & specialist lenses etc. |
Rates listed above are for labour only. Camera/kit hire is quoted separately based on project needs. All kit is flexible and tailored to project needs.
Cancellations
The day before a shoot a full cancellation fee will be charged. Two days before a shoot 50% of the fee will be charged. Three days before a shoot 25% of the fee will be charged.